Liechtenstein-based HELP International AG announced it is introducing — after three years of research and development, more than 24 months of real-time field testing and several million Euros of investment — what it bills as "the world's first and only socially responsible DOOH solution," branded HELP.

HELP kioskHELP stands for Human Emergency Life Point and represents a patent-protected combination of a full outdoor DOOH communication device with a professional emergency lifesaving system, all in a single freestanding unit.

The HELP DOOH terminal offers either single- or dual-display digital signage with LCD panels and a computer system based on the latest Apple Mac mini generation, paired with DooH software developed by Germany's VIDERO AG.

Each HELP terminal also contains a semi or fully automatic, layperson-usable lifesaving defibrillator device that is  accessible 24/7, the company said.

In the U.S. alone, about 300,000 people lose their lives annually because of sudden cardiac arrest, and without first aid and the availability of a defibrillator, the average survival rate is 4 percent to 7 percent, the company said. The survival rate increases to 70 percent when the symptoms are recognized early and defibrillation and resuscitation are provided without delay, even by an inexperienced person with only basic knowledge, the company said.

The units provide digital signage advertising or wayfinding in full HD-quality, with displays ranging from 55-inch to 82-inch portrait displays, and they are designed for tough outdoor usage and operation in extreme weather conditions, according to the announcement.

HELP's mission is to draw attention to the problem of sudden cardiac arrests worldwide, the general lack of knowledge of how to help and to actively make a positive change to the public's awareness, the company said.

Learn more about DOOH advertising.

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