Queue-management firm Tensator announced it has helped long-standing British tea brand Tetley cause a stir in Kuwait's supermarkets, by using its Virtual Assistants to promote tea.

Tensator's Virtual Assistant Ultra model has been installed at 10 Co-op stores across the country, and brings the mechanism of Tetley's drawstring teabags to life with a live demonstration.

Currently in stores in Jahra, Defence, Madina Saad, Sulaibhikhat, Adan, Qusoor, Rumaithiya, Rikka, Fahaheel and Salmiya, the 50-by-50 cm unit is designed for retail shop floor promotions, and to create a buzz around a particular product.

According to the company, The Virtual Assistant Ultra is a next-generation digital signage solution that uses cutting-edge technology to project an image and create the illusion of a real person. This gives it the unique ability to bring messages to life and attract more sales. Its integrated Bose sound system and ability to showcase Tetley's range of drawstring teabags in detail means that the benefits of the product are made much clearer to crowds of shoppers than would otherwise be possible without devoting extra staff.

Tetley's parent company, Indian tea giant Tata Global Beverages, said it was attracted to the Tensator Virtual Assistant Ultra because of its ability to interact and create a wow factor in store.

"This is a first for supermarkets in Kuwait and the wider Middle East, and the Virtual Assistant experience is very life-like and unique," Danny Finney, commercial director for Tata Global Beverages in the Middle East, said in the announcement. "As a brand, Tetley has a long history of innovation, so we think it's a perfect fit to use state-of-the-art technology to demonstrate our revolutionary drawstring teabag."

Learn more about digital signage in retail.

Photo via the Tensator blog.

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