5 for 5: The most-read digital signage news from November

November's most-read stories on Digital Signage Today covered a wide scope, from new technologies to tips on triggering emotional responses with digital signage to advice for retailers ahead of the holiday shopping rush.

From five to one, here are November's five most-read articles:

5. "'Wizard of Oz' inspires restaurant digital signage journey" - Diners follow a four-zone digital signage "yellow brick road" in an award-winning digital signage deployment in a Thai-themed fast-casual restaurant.

"To a certain extent, the concept was inspired by Dorothy's journey in 'The Wizard of Oz'!" Pierre Del Duchetto of Arsenal Media, the project's creative director, said on the company website. "Above and beyond increasing brand awareness, we wanted to maximize the restaurant experience for its clientele and felt that the best way to do this was to follow [the] customer's natural steps throughout the environment."

Watch a video about the deployment below:

4. "6 easy ways to boost holiday sales with digital signage" - The holiday sales season is vital for retailers; this piece looked at how digital signage can help make the season bright for retailers.

3. "Digital signage screens deliver touch feedback, without the touch" - Gesture interaction with digital signage may be set to take another leap forward with new tech that may soon deliver the sensation of touch and feel to viewers — without the need for actual touch.

2. "Trigger an emotional response with digital signage design" - A content design expert looked at the science of triggering the right emotional responses with digital signage.

"Combining your message with the appropriate emotional cues could increase your audience's receptivity and really get your message across," writes Sean Matthews, president of digital signage software firm Visix. "Consider the reaction you want from your audience — both what they may think and feel when they view it and what you want them to take away from the experience."

1. "NYC transit all aboard with digital signage" - A new interactive experience in the New York subway system highlights the city's continued embrace of digital signage.

The New York City Metropolitan Transportation Authority says it sees digital signage as a doorway to opportunities for both improving its customers' transit experience and increasing the city government organization's revenues without increasing fare costs.

"The MTA is looking to incorporate digital signage into a lot of the things that we do, whether it's customer information, whether it's retail or anything else," MTA Senior Director of Corporate and Internal Communications Paul Fleuranges said in a recent interview. "We're looking to improve our technology footprint in ways that provide amenities to our customers, improve the transportation environment and if possible raise additional non-fare box revenue so we don't have to keep going to the customer for that increased revenue."

For more of November's digital signage highlights, check out this photo gallery of the month's news in pictures.

Learn more about digital signage trends.

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