KFC's South Africa system, in partnership with One Digital Media, is on track to complete one of the largest digital menu board networks in the world, according to a news release.
There are currently more than 5,000 DMBs in the KFC South Africa system, with 1,200 more installations planned in the next year.
The network includes up to nine screens in each restaurant. Each screen serves as a menu board and can be changed within minutes. One Digital Media provides a turnkey solution to KFC, with services such as procurement, warranty management, installation and maintenance.
ODM also works with Ogilvy, KFC parent company Yum! Brands' agency, to create content for the menu boards.
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