D3 LED LLC, a global technology company that designs, engineers and manufactures turnkey LED display and lighting solutions, introduced two custom indoor 4mm high-resolution LED displays at the opening of a new EXPRESS digital signage LED columnflagship store in San Francisco's Union Square for U.S. specialty retail apparel chain EXPRESS Inc., according to a company announcement.

Featuring the latest EXPRESS store design, the new 15,726-square-foot location reflects an elevated in-store experience combined with forward-thinking design to create an individual space and sense of style, the company said. Using its new indoor 4mm high-resolution LED display solution, D3 created two distinct digital canvases for EXPRESS to present highly stylized brand content and enrich the in-store customer experience.

D3's massive digital LED column standing more than 13 feet high welcomes visitors to EXPRESS Union Square with high-definition content featuring the brand's four lifestyles. According to D3, this curved 4mm high-resolution LED column is the only 4mm LED display in the world having a 36-inch or less convex radius. For above the store's cash wrap area, D3 designed a 121.52-square-foot, 4mm high-resolution LED display to create a branded focal wall visible from any point on the store's main floor.

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