Silver Jeans Co., a producer of jeans in the mid-luxury denim market, has installed the YCD|CMS content management system from YCD Multimedia as the engine behind a new in-store concept, according to an announcement today from YCD Multimedia.

The new concept uses music and video wall technology to build customer loyalty within a multi-sensory environment that captures attention and shares the Silver Jeans' story, the announcement said. The concept store at The Woodlands Mall in Woodlands, Texas, is the first of several stores marking Silver Jeans' transition to exclusive brick-and-mortar retail. All content management strategy and services are planned and controlled by ScreenPlay Entertainment.

The 1,536-square-foot "loft"-concept store highlights the latest collection from Silver Jeans Co. and offers consumers a personalized approach to a full range of the company's apparel. The highly stylized store is designed to give a feeling of being timeless and comfortable, featuring a central sitting area that faces a media wall as the store's centerpiece, a design layout that will be part of the store architecture at Silver Jeans' new retail locations.

YCD and ScreenPlay partnered to provide the sight and sound for this experience. To provide the media, ScreenPlay crafted a custom program that encompasses music videos, as well as the store's branded media pieces. The goal was to create an audiovisual experience that would give both staff and customers an opportunity to hear music with a "you heard it here first" feel, the announcement said.

"The use of audiovisual media is increasingly becoming an integral part of the environment that characterizes the world of today's shopping," Sam Losar, president of YCD USA, said in the announcement. "The buying process in the clothing, footwear and many other industries combines messaging to the client during his visit to the store, to strengthen the brand and assist in his decision making, as well as to entertain him, to make his stay an enjoyable experience."

In addition to customer-oriented content, YCD software offers an on-demand playback method that allows management to use the media wall as an internal communication tool, displaying training videos and corporate messaging to help ensure that store personnel are aware of products and promotions in order to improve customer service.

Learn more about retail digital signage.

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