"At CETW 2013, we will be highlighting innovative applications that demonstrate the capabilities and versatility of our X2O platform for richer engagement and enhanced experiences for customers and employees. These will include the X2O Video Expert application, which allows entities such as retail stores, retail banking, and healthcare facilities to optimize their engagements through a more personalized connection with end-users. Also being featured is SharePoint TV, which allows enterprise users to maximize their SharePoint content by easily creating TV-like channels for powerful corporate communications." — David Wilkins, President and CEO of X2O Media
X2O Video Expert
Ideal for enhancing the customer experience in retail, banking, and healthcare settings, X2O Media's Video Expert application on the X2O visual communications platform enables instant video conferencing between customers and specialized customer service agents, directly from interactive displays. This innovative capability is enabled through integration between the X2O platform and industry-standard video conferencing systems and software.
The X2O platform delivers media-rich TV channels and interactive content across digital signage networks. Using touchscreens placed in strategic locations throughout a retail store, for instance, customers can obtain detailed product information, locate products on a map, browse store ads, perform price checks, consult store websites, and read ratings for specific products of interest. When further information is required, they can instantly have a live conversation with a customer service agent via X2O Video Expert for seamless two-way interaction directly from the product aisle. In a more consultative setting, and when paired with a second touchscreen, Video Expert enables even richer customer engagements by allowing customer service agents to share files, product specifications, and their desktops in real time, leading to more personalized information in order to facilitate purchasing decisions or create upsell opportunities.
SharePoint TV on the X2O visual communications platform allows users to create stunning, TV-like channels based on content in the popular Microsoft® SharePoint® enterprise collaboration platform, and automatically push them onto all screens across an organization, from digital displays to mobile devices and desktops.
With the X2O platform's intuitive drag-and-drop authoring tools, users can select from a library of smart objects specifically designed to work with SharePoint applications, such as company news and announcements, team calendars, task lists, document browsing, and dashboards. This can be augmented with other user-generated content from social media, yielding relevant company dashboards without any additional programming. Users can then quickly and easily display this information on a variety of screens throughout an organization, including mobile phones, tablets, and desktops. Information updated in SharePoint is automatically reflected on the screens in real time, greatly improving the delivery of information without adding to staff workload. For timely messages and alerts, information can be entered directly into SharePoint and quickly sent throughout a business or organization, or to one specific person, team, or department. For more creative collaboration and knowledge sharing, employees can also publish videos, images, and PowerPoint® slides that appear within the SharePoint interface. The result is a powerful tool for optimized enterprise-wide communications with the look and feel of a corporate TV channel.