The seach for a bone marrow donor for a sick 2-year-old boy who urgently needs a transplant has moved to digital billboards as part of an Ocean Outdoor campaign across four U.K. cities, according to the company website.
Appeals for donors will run across Ocean's outdoor sites in London's Tower Hamlets and the city centers of Manchester, Birmingham and Leeds, urging people to take part in tests to find a donor for little Gaurav Bains, who lives in Tipton, the West Midlands. According to Gaurav's parents, not enough people of Asian origin are registered as bone marrow donors, the website said, and without a transplant the boy is in danger of developing an aggressive form of childhood leukemia.
"The more donors who volunteer, the better the chances of finding a match for Gaurav and other people who need a transplant," Ocean Outdoor Marketing Director Richard Malton said on the website. "This is a race against time for Gaurav because there is a critical shortage of donors of Asian or non-white origin."
Learn more about digital billboards.