Reflect, a provider of digital technologies for creating seamless in-store customer experiences, exhibited its wares for retailers at this year's Shopper Marketing Expo in Chicago to showcase the latest in-store digital signage and interactive applications technologies for consumer brands and retailers, the company said in an announcement.
According to the company, ReflectView was introduced to the market in 2005 and has since been employed by more than 25 major brands, retail chains and businesses, and its digital media network has been used to manage more than 300,000 screens throughout the U.S. and Canada. During the show, Reflect will highlight its ViewPoint solutions, which use the company's ReflectView software along with hardware and partner offerings to deliver strategic, scalable, end-to-end solutions for out-of-home media networks, the company said.
Consumer brands are capitalizing on shifts in shopper behavior, both online and with mobile devices and apps, and are using digital channels as outlets for reaching customers quickly and conveniently, the company said. ReflectView solutions are designed to help brands and retailers bring the work done with mobile, e-commerce and social networking into the real world, the physical space of the store.
"Consumer brands often face the challenge of collaborating with retailers to adequately promote their products," Reflect CEO Bill Warren said in the announcement. "With the proven results seen through digital media in-store — up to a 60-percent sales lift on promoted products — consumer brands and retailers are teaming up and taking advantage of digital media to create solutions that benefit both the brand and retailer."
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