Australian out-of-home advertising firm oOh! Media has won the long-term contract for signage within Adelaide Airport's domestic and international terminals and roads within the precinct, building on the digital transformation of its Australian and New Zealand airport advertising network.
The company said it will invest more than $2.2 million upgrading the airport precinct with new high-definition internal and external sites after it regained the contract, enabling greater engagement with travelers through digital, mobile integration.
In the last four year, oOh! has invested more than $20 million in Australia and New Zealand to deliver sophisticated digital advertising opportunities within any airport environment, the company said.
Robbie Dery, oOh!'s group director - fly, said the company's agreement with Adelaide Airport will see the integration of digital media into the passenger experience throughout the airport to allow deeper engagement and to keep pace with continued passenger growth.
"Travelers will be able to use their mobile devices to engage with advertisements to access richer content, obtain special deals and make the most of their time," he said on the company website. "With more than 120 million passengers moving through oOh!'s Australian and New Zealand airport network annually, the transformation of Adelaide Airport is crucial in allowing advertisers to reach this growing audience with the highest quality digital advertising assets."
The contract extends an 11-year relationship between Adelaide Airport and the oOh! Fly team.
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