Health-and-nutrition retail chain GNC has adopted digital signage solutions in its Taiwan stores and has continually built digital signage-equipped stores all over Taiwan since the beginning of 2012, according to an announcement from CAYIN Technology Co. Ltd. By September 2013, GNC had already deployed CAYIN's digital signage solutions in more than 30 stores, the company said.
By cooperating with Vcheng Technology, CAYIN deployed SMP-WEBDUO digital signage players with 42-inch, 700-nit high-brightness displays at each GNC's shop front. Administrators from GNC can centrally manage and schedule messages at each store via a network.
There are five benefits of digital stores: strengthening the brand image, improving the message delivery, reinforcing specific product sales, enhancing the in-store shopping experience and luring customers with eye-catching content, the company said.
CAYIN's digital signage solutions provide multiple media playback options. End-users can increase brand awareness by using different content creation platforms. With the use of central scheduling, users can also convey different messages at different places based on different needs.
By educating customers with the latest health and nutrition information through in-store digital signage displays, GNC helps customers learn about the best products for their needs and to make a purchasing decision, the announcement said. GNC also successfully enhances the in-store customer's shopping experience by promoting specific products with special offers.
Learn more about retail digital signage.