The Digital Place-based Advertising Association announced recently that François de Gaspé Beaubien, chairman and chief coaching officer of Zoom Media, has been voted in as DPAA's new chairman of the board. According to the announcement, he will work closely with Barry Frey, who was named DPAA president and CEO in May. De Gaspé Beaubien has been a DPAA board member since 2006.
The outgoing DPAA Chairman, Mike DiFranza, was voted founding chairman in recognition of his contributions to the organization and the digital place-based media industry. DiFranza recently resigned from the DPAA board when he stepped down as president of Captivate Network.
"On behalf of the entire board, I am delighted to announce Mike DiFranza's appointment as founding chairman," de Gaspé Beaubien said. "During Mike's seven years as chairman he played an integral role in the development of the DPAA and, in turn, the rapid growth and maturation of our entire industry. We are extremely grateful for all that Mike did for digital place-based media."
Frey said, "I personally appreciate Mike's counsel these past several months and am pleased the board voted to recognize his contributions. Looking forward, I am excited to work more closely with François, a long time valuable contributor to our board and a leader in our growing industry.
DiFranza said, "I am very proud of what we have accomplished over the last seven years. I take great comfort in knowing I leave the organization in the capable hands of two extraordinary executives, Barry and François. I look forward to continuing to help the DPAA and other companies in this industry through my new business, Otter Hill Advisors."
De Gaspé Beaubien became chairman and CEO of Zoom Media when he acquired the company in 2003. He is also the executive chairman of Ayuda Media Systems, builders of billboard management system software that caters to out-of-home operational needs, including digital.
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