Nordquist Sign recently executed the complete rebranding of the Tropicana Hotel and Casino gaming and entertainment complex in tropican digital signageEvansville, Ind., according to a company announcement.

The Tropicana campus in downtown Evansville has a new unified identity which includes a large scale marquee sign with full-color dynamic digital video displays, dimensional concession signage, branded campus wayfinding and numerous architectural signs, the company said.

Stacy McNeill, director of marketing for Tropicana Entertainment, said in the announcement that the "rebrand made sense for our business revenues and for overall awareness in markets outside Las Vegas."

"This was a unique project in that it covered the casino, hotel, multiple dining areas, nightlife venues, entertainment theaters and group meeting spaces," said Chuck Hesse, a gaming industry veteran and vice president of sales for Nordquist Sign in St. Paul, Minn.

Learn more about digital signage in entertainment venues.

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