The Outdoor Advertising Association of America, Aerva, Clear Channel Outdoor and others are supporting a novel #EverywhereUR digital out-of-home campaign running in New York City, according to an announcement from digital signage solution provider Aerva. The interactive campaign will coincide with Advertising Week, which is celebrating its 10th anniversary, the company said.
This ubiquitous DOOH campaign will be integrated with mobile elements using Twitter via AerTweet and Pic2Screen powered by Aerva. Viewers will be invited to snap a photo and have their image appear in Times Square — then, their image on the Times Square billboard will be sent back as a keepsake photo for the user to share and view in the keepsakes gallery.
As part of the annual Advertising Week held in New York from Sept. 23–27, the OAAA, along with the DOOH media companies, launched the campaign to highlight the effectiveness of out-of-home advertising and its influential relationship to social media, the announcement said. A network of more than 2,500 billboards across the country is proving to the American public that OOH advertising is "EverywhereUR," according to the announcement.
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