Marketing technologies solutions provider Wireless Ronin Technologies Inc. has deployed a custom-designed, 60-foot-wide LED display along with its channel partner, Thomson Reuters, in the lobby of a major retail financial institution in Midtown Manhattan, the company announced today.
Instead of the typical mono-color, right-to-left tickertape-style display, Wireless Ronin said it designed and developed a one-of-a-kind digital signage solution for the highly trafficked location of the national financial institution, which remained un-named in the release. The display features a full-color, multidirectional presentation that includes stock prices and company logos for the top 40 NASDAQ and NYSE stocks, as well as top news stories and branded promotional content from the financial institution, the company said. The content is fully integrated with Thomson Reuters Knowledge Direct data solutions, with market and news data feeds continuously updated throughout the day.
"This financial services retailer sought a digital solution to differentiate them from their competition and engage both existing clients in the branch as well as prospective customers walking by," Wireless Ronin President and CEO Scott Koller said in the announcement. "This custom solution demonstrates our content engineering team's creative abilities to design a solution that delivers on our customers' objectives. Based on the positive feedback from this initial deployment, this customer plans to install the ticker solution in additional locations, including a San Francisco branch next month."
Learn more about digital signage for banks and financial institutions.