Magnetic 3D, a provider of autostereoscopic, "glasses-free" 3D displays and digital signage solutions, recently provided multiple glasses-free 3D displays for the Sports and Entertainment Alliance in Technology 2013 Conference in Kansas City, Mo.
In addition to providing multiple glasses-free 3D displays for the event, Magnetic 3D also produced SEAT-branded 3D environments to house the screens. On display in all three of the conference rooms, the content included glasses-free 3D visualizations of event-related information shared via Twitter, which was displayed and updated in real time, the company said. Attendees were not only be able to see what others were saying about the event on Twitter, but also were encouraged to use the conference's designated hashtag, #SEAT2013, to see their own tweets come alive with glasses-free 3D graphics.
Magnetic 3D said its experience from having deployed glasses-free 3D campaigns at the 2010 NFL Pro Bowl, and two of the last four Super Bowls (XLIV and XLVII), makes it familiar with accommodating the sports and entertainment industry. In early 2013, Magnetic 3D provided NFL Ticket Exchange by Ticketmaster with five autostereoscopic displays and several pieces of custom content to be used at the 21st NFL Experience, a weeklong event commemorating Super Bowl XLVII. Magnetic 3D also created for the event two custom glasses-free 3D feeds which, like the one crafted for SEAT, displayed and updated information in real time. One feed was directly connected to Twitter and displayed event-related tweets; the other was linked to the website of NFL Ticket Exchange and provided fans with current, up-to-the-minute information regarding fluctuations in Super Bowl ticket prices and availability, all in 3D.
Magnetic 3D COO Michael Dorin also particpated in a panel discussion at the event, to weigh in on how teams/venues can use glasses-free 3D technology to elevate engagement and the in-stadium fan experience.
"We are happy to provide real-time Twitter feeds in 3D, and I am personally honored to be part of a panel discussion at this year's SEAT Conference," Dorin said before the conference began last week. "SEAT fosters a strong sense of community. Each and every attendee is truly dedicated to improving the overall integrity of the sports and entertainment industry. We look forward to sharing how our next-generation technology can contribute to the community and help advance the fan experience of tomorrow."
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