Two Yellow Boots, a marketing solutions company specifically focused on the challenges facing healthcare providers, announced today that it has chosen ScreenScape community-based digital signage to create a multitiered health care media network.
The ScreenScape initiative is part of Two Yellow Boots' strategy to generate new revenue opportunities for hospitals and hospital foundations through place-based marketing, the announcement said. With ScreenScape-powered displays mounted in areas such as elevators, waiting rooms, lobbies, hallways and cafeterias inside hospitals, the initiative aims to promote charitable donations through value-added advertising.
"Our program is a great way for hospitals to boost their fundraising initiatives," Two Yellow Boots President Tim Graham said in the announcement. "Seventy percent of ad revenue we generate goes right back to the hospitals. Of course, our network also provides hospitals and hospital foundations with an invaluable and engaging way to communicate important information with their patients and visitors."
ScreenScape'snetwork-centric approach represents a shift in the way digital signage networks are built and in the way digital content, such as online video, is distributed to places of business. Two Yellow Boots uses a ScreenScape Group to form its own network consisting of health care venues or any other business that is a member of the ScreenScape Community, including advertising partners.
"Savvy businesses gain access to a captive audience while offering value-added health care information to viewers," Graham said. "We offer a range of different advertising services, something for everyone. We can cater to small businesses who are more budget constrained, and to large regional and national corporations who want to extend their brand reach and gain mind share with the kinds of audiences who visit our partner hospitals."
ScreenScape already powers networks for pharmacies such as Pharmachoice and Medicine Shoppe Canada and health care providers such as Jack Nathan Health, Optometry News Network and the Hearing News Network.
"This is a great example of how place-based media is helping health care professionals to generate revenue and boost their fundraising efforts," ScreenScape President Kevin Dwyer said. "This could help contribute toward the purchase of life-saving equipment or offset the rising costs of healthcare. It's wonderful to see our technology being used to benefit marketers, their audience and the general public."
Learn more about digital signage in health care.