South African digital signage solutions company Moving Tactics has secured the rights to resell the real-time visual communications software from X2O Media in South Africa and other African markets, according to an announcement from Moving Tactics.
"This is the first time ever that this internationally acclaimed software platform will be available in South Africa and Africa, and the fact that it will now be used and applied in our marketplace is a significant step forward in the digital media industry in South Africa," a company spokesperson said.
The X2O software platform, built on HTML5, introduces an advanced level of digital capability never before available in South Africa, according to Moving Tactics.
"X2O is a game changer in the industry," Moving Tactics Managing Director Chris Day said in the announcement. "The X2O platform can be used as either a cloud-based solution or can be built into an enterprise environment. This allows any type of business to configure the digital platform for a multitude of uses, from corporate communications to retail digital signage to digital menu boards. It enables users to communicate key messages in real-time and target consumers via a range of digital devices, whether they are digital screens, interactive kiosks, tablets or smartphones — all from one solution."
Moving Tactics said it has been working with top retailers, restaurant chains, convenience store outlets and cellular service companies in implementing the X2O functionality. In particular, Food Lovers Market, FreshStop, Hungry Lion (part of the Shoprite Group), and several famous brands outlets have been trialling and implementing the platform across the country for in-store digital signage, music and radio applications.
"Clients are astonished at how effortless and effective the content management system tools are to operate," Day said. "They quickly and easily facilitate the creation of rich media content and allow this content to be shared with internal and external users via a range of channels. Also, the add-on services such as queue management, tailored in-store music and radio, and video training-on-demand are proving popular."
X2O Media said it currently works with companies in numerous industry verticals in North America and Europe and made the decision to enter the South African market due to the increase in organizations deploying digital signage and communications solutions.
"We see great potential in the South African market, and we've been very impressed with the passion and technical advancement of the high-end solutions being used and implemented here," X2O President David Wilkins said. "We wanted to introduce the X2O software platform to the South African market with a strong partner that already operates in South Africa and neighboring African countries."
Learn more about digital signage content management.