Monster Media, an interactive technology provider and designer of digital out-of-home advertising solutions, has acquired the assets of LocaModa Inc., a provider of social media and mobile platforms in the DOOH industry, according to an announcement from Monster Media.
The LocaModa platform enables brands and networks to leverage social media safely across their Web, mobile or DOOH campaigns, selectively filtering social media from sources such as Facebook, Twitter and Instagram, and embedding it into multichannel campaigns, the company said. The aim is to create more engaging and measurable interactions between brands, venues and audiences, and the technology has been used extensively to display filtered Tweets and photos alongside branded content on digital signage in Times Square, airports, bars, retail stores and quick service restaurants, as well as in conferences and concerts, the announcement said.
Where Monster has traditionally supplied its own hardware, the company said it can now use LocaModa's platform-agnostic patented technology to power unique interactive campaigns to run on any network or any screen.
"A significant and growing percentage of our clients require real-time, cross-channel solutions," said Chris Beauchamp, CEO of Monster Media, in the announcement. "Over the next three years we believe that will grow to around 50 percent industry-wide as more companies seek solutions for any screen that engages their users via DOOH, mobile, online or television. We have been following the pioneering work of Stephen Randall, LocaModa CEO, and his team, and this acquisition is a great fit for us to establish the go-to-solution for all things social/mobile in DOOH."
In addition to expanded reach, Monster Media will leverage the LocaModa platform and applications to further enhance the social media integration of its current interactive advertising solutions.
"We've been looking at where and how the market might eventually consolidate around proven technology, execution and patents," Randall said. "We recognized that Monster Media is on the cusp of explosive growth and felt the timing was perfect to finally leverage our solutions and IP on a strategically larger scale. My team looks forward to working with Monster Media on this exciting opportunity."
LocaModa has worked with companies such as Levi's, Gap, AT&T, Pepsi, Gatorade, One Direction, GM and Sharpie. Previous campaigns have powered landmark jumbotrons in Times Square and sports stadiums including Madison Square Garden, as well as interactive advertising across multiple U.S., Japanese and European DOOH networks.
Terms of the deal have not been disclosed.
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