March 2013….With over 80 branches across the UK, Drain Center is a leading national supplier of drainage and utilities products to the professional construction market.
Drain Center wanted to achieve the following:
- Creation of in-store Advertising with a single TV per branch
- Maximisation of Advertising Space
- Full control over branch by branch advertising without relying on branch managers to adhere to POS campaigns
- Common advertising across all branches
- Minimisation of traditional POS
- Saving on print wastage
In particular it wanted one company able to provide overall consultancy both creatively, technically & logistically. It was a key requirement for Drain Center to have a single agency responsible for its content design and cross channel marketing requirements. ONELAN and Onemedia were chosen as they satisfied this criterion, for the reliability and flexibility of their solution and fact that the project cost was one-off versus ongoing annual licence fees. Sys-Teams Ltd were the integrator responsible for the installation and commissioning of the hardware.
The project was successfully trialled with a pilot. A ONELAN Millennium Net-top-box (NTB) is installed in Drain Center’s headquarters and ONELAN 650S mini NTBs are being installed in individual stores.
A combination of third party advertising and Drain Center promotions is being shown on the digital signage in each store. The ONELAN media players continue to be monitored by OneMedia Monitoring. Drain Center is very satisfied and now selects Onemedia as its go-to agency for all its creative requirements including developing new brand guidelines and assisting with the instore refurbishment. Briefs are supplied as single campaigns integrating both print & digital formats.
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