Digital in-venue media management company ComQi today announced that its Passport platform recently won an award for In-Store Engagement at the 2013 Shopper Innovation Awards. The Passport application allows users to control content on a digital signage screen via their smartphone to play games, select videos on demand, get money-off coupons and link to their Facebook and Twitter feeds.
According to ComQi, the product has been deployed in cinemas and quick-service restaurant outlets in the U.S. and Israel. The Shopper Innovation awards are an annual event presented by Strategy, an industry body for Canada's marketing community. Other major award winners at the event were McDonald's and MasterCard.
ComQi said the Passport platform differentiates itself because it uses HTML5 technology to allow rich Web-based apps to run on any device, removing the need for consumers never to install an additional application on their phone.
"We are very pleased to have won this prestigious Shopper Innovation award for Passport — especially as it was given to us by Canada's marketing community and Passport was developed in Canada," ComQi CEO Ajay Chowdhury said in the announcement. "Passport allows retailers and other venues to integrate all digital customer touch-points within a venue into a single solution. This platform closes the loop between online and offline by identifying and targeting customers to give them a personalized experience using a combination of digital signage, music, mobile, touch, social and the Web."
Learn more about digital signage and mobile interactivity.
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