The Hispanic 3D Ad Network, owned by Los Angeles based 9D Media has announced it is now guaranteeing results to advertisers. The company said its confidence comes from the fact thousands of viewers have interacted with its autostereoscopic, "glasses-free" 3D screens placed in high-traffic, high-dollar volume Hispanic grocery stores.
Using their mobile device, viewers can respond to a call-to-action message by texting a number displayed on the screen in order to play interactive games or to be entered to win prizes which are drawn on a weekly basis. After interacting with the screens, they receive an advertiser-controlled message right to their mobile device.
This mix of glasses-free 3D digital signage and mobile marketing is delivering results and is 100-percent trackable in real time, the company said. Advertisers are furnished with a complete list of the respondent phone numbers and even have the ability to immediately call the person interacting with the screen, if they choose to do so. Respondents are given a chance to "opt out" of being contacted at any time.
"If you don't get over 1,000 responses to your approved 'call-to-action' ad on the screen over the course of a 13 week campaign, we'll run the campaign again for you at no charge" 9D Media CEO Joe Benites said in the announcement.
The staff at 9D Media are also working more closely with advertisers to help them develop a 360-degree approach to reaching the Hispanic consumer, using the 3D screen network as a centerpoint, the company said. The marketing team also helps fashion the call-to-action offer and must approve it before it is given the guarantee.
In May of this year The Hispanic 3D Ad Network will be launching its social media platform with promotional elements that include both online interaction and live events taking place in major Hispanic markets from Florida to California, the company said. Advertisers will have the opportunity to tie in with this social media and these events as a key element to their advertising campaign on the 3D screens.
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