Gefen LLC, a subsidiary within Nortek's Technology Solutions segment, has acquired its main distribution partner in Europe, Gefen Distribution GmbH, to serve as the region's primary distribution channel for Gefen and Gefen Pro AV Group products, according to a company press release.
Gefen Europe GmbH, a newly formed subsidiary of Nortek Inc. and the purchaser of the assets from Gefen Distribution, will address the commercial and broadcast markets in the entire EMEA region and Russia by offering a centralized organization for sales, support, training and shipping. Gefen Europe will maximize its competitive edge by making available the entire Gefen and Gefen Pro AV Group product portfolio to existing and future distribution partners, said Hagai Gefen, president, Gefen Pro AV Group.
Florian Goebel, the managing director of Gefen Distribution, is now the managing director of the new Gefen Europe sales organization. The company will continue to be headquartered in Munich, Germany.
"Combining the strengths, reputation and abilities of Gefen and the Gefen Pro AV Group brands will enable us to leverage our diverse technologies in the best possible way to meet a new and exciting future in the EMEA and Russian markets," Hagai Gefen said.
Gefen Europe will continue to sell as before, using the existing infrastructure and personnel already in operation. Under Florian Goebel's leadership, Gefen will consolidate distribution partners from the EMEA region and Russia to report directly to Gefen Europe.
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