The Automotive Broadcasting Network is several months into its large-scale, digital signage network rollout at auto dealerships across the U.S., according to an announcement. Harris DOOH solutions serve as the core network architecture, with the company's InfoCaster suite of hardware and software products supporting all dynamic content creation, network management and targeted media playout functions.

"We have more than 600 media players deployed, powering well over 1000 screens in 42 states," said Jerry Daniels, president and CEO of Automotive Broadcasting Network. "And we are hearing plenty of success stories, from building positive customer relationships to driving transactions."

The Honda dealership of Superstition Springs in Phoenix is utilizing the Harris DOOH solutions for its in-house advertising, and executive manager Christopher Zamora reported that sales were up since increasing the efforts.

"We spend between $75,000 and $100,000 a month on advertising, traditionally targeting television, radio, direct mail and other external methods," said Zamora. "I thought it made sense to bring more of that in house and generate a response that we could measure. My philosophy is that the best customers to buy cars, services and parts are in your dealership already. We've had the screens up for four months, and we just had our best January on record."

Read more about DOOH advertising.

Related Content

User Comments – Give us your opinion!
Products & Services

Powerful computing Digital Engine DE67HAI

http://global.networldalliance.com/new/images/products/6559.png

6559/Powerful-computing-Digital-Engine-DE67HAI

W2O: Way2Order® Self Ordering Drive-Thru Kiosk

http://global.networldalliance.com/new/images/products/W2O.jpg

3949/W2O-Way2Order-Self-Ordering-Drive-Thru-Kiosk

In-store programing

http://global.networldalliance.com/new/images/products/4247.png

4247/In-store-programing

Touch Screen Panel PC Workstation PPC15/ PPC19/ VS15/ VS19

http://global.networldalliance.com/new/images/products/5485.png

5485/Touch-Screen-Panel-PC-Workstation-PPC15-PPC19-VS15-VS19

CAYIN SuperReporter 2: Generate Statistics Reports for Billing and …

http://global.networldalliance.com/new/images/products/4695.png

4695/CAYIN-SuperReporter-2-Generate-Statistics-Reports-for-Billing-and-Performance-Analysis

FSD: Free Standing Digital Display

http://global.networldalliance.com/new/images/products/bebe4_small.jpg

3944/FSD-Free-Standing-Digital-Display

Breeze Digital Signage – A Hybrid Cloud Solution

http://global.networldalliance.com/new/images/products/6607.png

6607/Breeze-Digital-Signage-A-Hybrid-Cloud-Solution

HX1K-3 HDMI™ UTP Extender Series

http://global.networldalliance.com/new/images/products/4366.png

4366/HX1K-3-HDMI-UTP-Extender-Series

LG 47LN541C

http://global.networldalliance.com/new/images/products/6439.png

6439/LG-47LN541C

32" Enabl3D LCD Displays

http://global.networldalliance.com/new/images/products/8.jpg

3402/32-Enabl3D-LCD-Displays

Media Kit
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.