A new research article from Platt Retail Institute details the use of digital signage for emergency messaging on university campuses.

Universities are rapidly adopting digital signage networks as an important communication tool, according to PRI, and in 2010 the institute released a research report, "Communication Effectiveness in Higher Education," which illustrated that digital communication networks are becoming a viable alternative to older forms of on-campus communication. PRI conducted additional research, sponsored by Digital Signage Expo, Four Winds Interactive, Intel Corp. and NEC Display Solutions, to delve further into the role of digital signage in delivering emergency messages on campus. The results of this research are detailed in the research article released by PRI today.

Universities use various methods to communicate with students, staff and visitors in emergency situations. A digital signage network possesses many attributes that can enhance a school's emergency notification system and contribute to the overall safety of a university campus.

Digital signage networks can play an essential role in communicating emergency messages on campus due to their targeted, dynamic nature, as well as speed to screen, PRI said. The ability to reach geographically diverse campuses, as well as to target a specific area or building, are unique attributes of a digital signage network that makes digital an important component of an integrated emergency communications platform.

Learn more about digital signage on campus.

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