BroadSign International LLC and LocaModa Inc. today announced a strategic agreement to jointly market and sell LocaModa's patented social and mobile cross-channel media solutions to networks powered by BroadSign digital signage software.

By combining efforts, BroadSign and LocaModa will be able to meet advertisers' demand for a technology that can enable filtered, "brand-safe," real-time social media over multiple channels, including public signage, according to the announcement.

"LocaModa's award-winning work with major brands has proven that connecting digital place-based screens to mobile and Web screens generates measurable enagement and greater audience awareness, enabling better ROI for advertisers and networks," said Brian Dusho, CEO of BroadSign, in the announcement. "We are delighted to offer these capabilities to our client networks."

LocaModa CEO Stephen Randall said, "Social media, when executed in a brand-safe and scalable solution, is becoming an integral part of digital signage. Over the past 12 months, such applications have moved from being a tactical signage feature to being a critical piece of networks' and brands' strategic future. We're excited to see companies of BroadSign's reputation and scale leverage our platform for their customers."

LocaModa's recent campaigns include those executed for Levis, GAP, One Direction/Sharpie, Titanic Blue-Ray, Mexico Taxi Project and Clorox' "Bleach It Away."

Randall will be presenting an overview of social media-amplified digital signage at BroadSign's first annual Client Summit, on Feb. 26, 2013 at the Aria Resort and Casino in Las Vegas, the day before the opening of Digital Signage Expo's exhibition hall.

Learn more about digital signage and mobile interactivity.

Related Content

User Comments – Give us your opinion!
Products & Services

Planar PS5580 Narrow Bezel LCD Video Wall Display

http://global.networldalliance.com/new/images/products/6593.png

6593/Planar-PS5580-Narrow-Bezel-LCD-Video-Wall-Display

LG 55LN541C

http://global.networldalliance.com/new/images/products/6429.png

6429/LG-55LN541C

Interactive Kiosks

http://global.networldalliance.com/new/images/products/4758.png

4758/Interactive-Kiosks

Mobile

http://global.networldalliance.com/new/images/products/4760.png

4760/Mobile

FWD46B2/DS - 46” B-series Digital Signage Bundle

http://global.networldalliance.com/new/images/products/5845.png

5845/FWD46B2-DS-46-B-series-Digital-Signage-Bundle

CAYIN CMS-20: Entry-level Digital Signage Server

http://global.networldalliance.com/new/images/products/6099.png

6099/CAYIN-CMS-20-Entry-level-Digital-Signage-Server

Keywest Creative – Your Digital Signage Creative Agency!

http://global.networldalliance.com/new/images/products/6611.png

6611/Keywest-Creative-Your-Digital-Signage-Creative-Agency

FWDS42H2/DS - 42” S-series Digital Signage Bundle

http://global.networldalliance.com/new/images/products/5849.png

5849/FWDS42H2-DS-42-S-series-Digital-Signage-Bundle

SI-06 – Fanless, Cost-Effective Compact Digital Signage Player

http://global.networldalliance.com/new/images/products/5733.png

5733/SI-06-Fanless-Cost-Effective-Compact-Digital-Signage-Player

Digital Array: Free-standing and Module Array Configurations

http://global.networldalliance.com/new/images/products/DAS2.jpg

3947/Digital-Array-Free-standing-and-Module-Array-Configurations

Digital Menu Boards and ROI
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.