ScreenScape Networks Inc. announced today that it is partnering with Libro Financial Group to power a network of intelligent digital signage displays inside Libro's 15 full-service branches in southwestern Ontario.

ScreenScape is a software tool that connects businesses and helps them engage audiences inside real world places using Internet-enabled digital signage displays. Using ScreenScape for Groups, Libro Financial Group can form its own place-based media network consisting of its retail branch locations or any other business that is a member of the ScreenScape community, the announcement said.

"We like how [ScreenScape's] model offers tiered options for network administration and content creation, which allows us to push uniform branded content to all our branches while at the same time allowing our individual branch managers an opportunity to add value at the local level," Libro VP for Brand Tania Goodine said in the announcement. "It's about ease-of-use and ease-of-management."

Libro joins a growing number of financial institutions, including Credit Union Atlantic, Investors Group, Ukranian Credit Union and Mennonite Credit Union to deploy ScreenScape technology for in-branch communications this year, the company said.

"We are thrilled to be selected by Libro Financial Group as their new trusted partner for place-based media," said Kevin Dwyer, president of ScreenScape. "Place-based media can be an extremely effective communication tool to educate a customer, to help start conversations about new product and service offerings, to promote upcoming events and seminars, and highlight the great work your business is doing in the community."

Learn more about digital signage in banks and financial institutions.

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