Letchworth's Broadway Cinema, located in "the world's first garden city" in Hertfordshire, U.K., recently decided to embrace greener communications by deploying a digital signage solution from multimedia company Review Systems and run by Dynamax cloud-based digital signage software, according to an announcement from Dynamax.

The cinema uses the displays located in its lobby to advertise ticket prices, upcoming movies and opening times intermixed with third-party advertisements for local businesses, scheduled and played in digitalsignage.NET. The content is created by Review Systems, which also manages its delivery to the screens. Review Systems has been using Dynamax's software solution since the beginning of 2012 to control its nationwide advertising network that includes — besides cinema theaters — garden centers and auto dealerships across the U.K.

Dynamax said its digitalsignage.NET also is used to power digital signage displays in the 80-year-old, seven-screen Playhouse Cinema in Perth, Scotland.

"Cinemas have a particular advantage when it comes to advertising," Review Systems Managing Director Jonathan Brown said in the release. "They attract a large number of people on a regular basis that many other local businesses want to reach (think solicitors, colleges, restaurants, etc.), so selling advertising space on their screens isn't just a natural decision for them but also a much easier move to make.''

Learn more about digital signage in entertainment venues.

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