Dresden, Germany-based Cognitec Systems has released an advanced version of its FaceVACS-VideoScan, a video screening and analysis technology to support security personnel, marketing departments and operations management, according to a company announcement. The application now employs anonymous face-recognition technology to analyze the count, flow and demographics of people visible in video streams while protecting privacy and data security.

FaceVACS-VideoScan detects people's faces in live video streams or video footage and stores anonymous information for each appearance in front of a camera. Analysis of this information over time allows the software to compute people count, demographical information, people movement in time and space and to detect frequent visitors and crowds, the company said. The analysis of traffic patterns and demographical statistics over long periods of time can provide businesses with precise visitor data to make interior design, advertising placement, staffing and other operational decisions.

Since the technology can analyze a face for gender, age and ethnicity as people approach a camera, it can trigger the display of a targeted message on digital signage or other advertising/message devices, the company said.

On the other hand, Cognitec's premier face recognition technology allows for real-time comparison of faces to image databases to instantly find known individuals. Businesses and organizations can detect and prevent unwanted behavior in much faster and more efficient ways, as security staff can track individuals online, or receive alerts on mobile devices to act within the immediate vicinity of a suspect. In addition, real-time identification of authorized individuals or high-ranking customers can prompt access to restricted areas or alert personnel to provide special treatment.

Cognitec is presenting the technology next at this year's Digital Signage Expo in Las Vegas and Retail Business Technology Expo in London.

Learn more about digital signage and audience measurement.

Related Content

User Comments – Give us your opinion!
Products & Services

Powerful Digital Signage Media Player XH61V



NDiS120A – Cost-effective Digital Signage Player with Video …



CCM Enterprise Software



Commercial-Grade LCD with Speakers | 42” NEC V422



QuickSign Pro Designer



FWD42B2/DS - 42” B-series Digital Signage Bundle



Network player: ArtistaMEDIA



FSD: Free Standing Digital Display



SiteKiosk - Digital Signage Software



All-in-One Interactive Touch Display AOPEN eTILE 19M



CONNECT 2014 Mobile Innovation Summit
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.