Zoom Media Inc. today announced its partnership with the Boston Pizza chain across the province of Quebec, adding the chain locations in Quebec to its Resto-bar out-of-home and digital out-of-home network.

Boston Pizza has been a well-known establishment in the Canadian restaurant industry and is celebrating its 50-year anniversary next year, according to the announcement. With the addition of more than 25 Boston Pizza restaurants in markets throughout Quebec, Zoom Media expands its Resto-bar network that it says delivers more than 14 million weekly impressions. This recognized chain offers advertisers reach amongst its core audience of 25-54 year olds in a casual yet dynamic social environment (sports bar and restaurant) where consumers are in a positive mindset and receptive to advertising messages.

"We are very excited to begin this new partnership with Boston Pizza," said Éric Fortin, vice president of operations and development for Zoom Media, in the announcement. "Timing could not be better; with the return of NHL hockey, advertisers can benefit from the increased traffic coming from excited sports enthusiasts ready for game night at Boston Pizza."

According to the announcement, Boston Pizza International Inc. is a leading Canadian casual dining brand, with more than 340 restaurants in Canada serving more than 40 million guests each year.

Learn more about DOOH advertising.

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User Comments – Give us your opinion!
  • Lyle Bunn
    37308289
    Hockey, digital signage and Canada fit together indeed. The hockey player strike (just ended) has likely left Boston Pizza with some cash not spent on hockey-time advertising while allowing the firm to realize the revenue importance of hockey fans. During the previous strike, Tim Horton used non-spent ad money to place a single dynamic promotion board in the middle of its menu panel. It proved very high ROI and has led to fully dynamic menu boards. As the hockey player strike may be an indicator of that could happen in the NBA and NFL in a few years.. brands should be considering their on-location dynamic media options now. Lyle@LyleBunn.com
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