HP demos digital signage/mobile integration (Video)

HP recently showcased a new digital signage solution for retailers that incorporates audience measurement and mobile to increase engagement.

HP Strategic Marketing Manager Andy Bowden talked about how shoppers could engage with targeted messages via their mobile phones and receive special offers and coupons. The company featured the forthcoming solution at this year's National Retail Federation BIG Show in New York City.

Watch the video below:

Learn more about digital signage and mobile interactivity.

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