An online platform for digital art sales called s[edition] is bringing modern art love to Times Square digital signage for Valentine's Day.
Pieces by British artist Tracey Emin will be shared with New Yorkers and visitors as part of a synchronized program on more than 15 of the largest digital displays in Times Square throughout February, according to an announcement from s[edition].
"Every year I send valentines. This year I won't have to," Emin said in the announcement. "Times Square will do it for me."
"I Promise to Love You" will premiere on Feb. 1 and play throughout the month as part of the "Midnight Moment," a presentation of the Times Square Advertising Coalition and Times Square Arts.
"This is a pivotal moment for the awareness and appreciation of art in digital format. We're thrilled that the Times Square Advertising Coalition and Times Square Arts reached out to us, and we look forward to supporting their "Midnight Moment" program," said Robert Norton, CEO of s[edition].
The site also has created a multichannel social media campaign to engage fans and provide people with an opportunity to win unique works by Emin.
The s[edition] blog — http://blog.seditionart.com/ — will showcase photos of valentines sharing a kiss in front of Tracey Emin's works in Times Square, submitted via Twitter or Instagram using the hashtag #MidnightMoment. The artist also will pose with fans in Times Square on February 13th, giving them the chance to tag themselves on s[edition]'s Facebook page.
Alan High, chairman of the Times Square Advertising Coalition and president and general manager of Clear Channel Outdoor Spectacolor & Mall Divisions, said, "Times Square is the world's best place to spread a message, and our sign operators are delighted to help Ms. Emin share her Valentine's Day message with New York as part of our 'Midnight Moment.'"
Learn more about outdoor digital signage.