Out-of-home advertising giant Titan has entered into an agreement with United Airlines to represent select United media assets in airports across the country, including digital out-of-home (or digital place-based) advertising, the company announced today.

The three-year agreement between United and Titan will allow advertisers opportunities to reach more than 140 million United travelers each year around the world, according to the announcement.

"Titan has deep relationships with key brands and advertisers which we can leverage to reach air travelers en route to and from the airport and while at the airport," said Mike Riley, senior vice president and general manager of Titan Air, an arm of Titan. "By informing United customers of brands, experiences and products most pertinent to them, Titan can enhance the travel experience through relevant and targeted messaging and offers."

"With the dwell time and purchase power, airline travelers are often more openly receptive to media than are other consumers," said Don Allman, president and CEO of Titan. "We are excited to be able to connect the Titan mass transportation consumer with the United traveler in a seamless manner. Advertisers and agencies will be able to reach these consumers easily, utilizing a wide range of out-of-home, digital place-based and mobile media."

Titan will initially sell inventory including United's digital gate network, jet bridge advertising, United Club displays, concourse pole banners, mini spectaculars, tension fabric banners, wall wraps and hanging displays in various airports, including in Terminal E at Bush Intercontinental Airport in Houston. Titan will assume additional United media assets throughout the term of the agreement.

"In transportation environments across the country, Titan has shown they understand how to reach traveling consumers," said David Oppenheim, managing director of loyalty business strategy at United. "United and Titan both have an approach to advertising that seeks to influence consumers in ways that they will find enjoyable and engaging."

Titan Air begins selling United media this week. Specialist airport hires will be made immediately, with Titan Air also accessing Titan's Sales and Marketing infrastructure. Titan Air recently announced partnerships with Westchester County Airport and John Wayne Airport in Orange County.

Read more about DOOH advertising.

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