See scents spice up digital signage (Video)

The sense of smell is closely linked to memories and emotions, and scents have been shown to affect moods and influence behavior. Thanks to the intimate relationship between the brain's olfactory bulb and amygdala, a simple scent can trigger an emotional reaction almost instantaneously — a connection that has not gone unnoticed by businesses and brands.

Retailers have dabbled with sensory triggers for some time, adding in-store scents that can lead to more lingering and ultimately more spending. But an interactive digital signage installation rolled out late last year by Intel, HP and 5thScreen Digital Services uses scent to take aim at providing a unique and memorable customer experience to engage consumers.

The McCormick World of Flavors, the McCormick spice company flagship store at the Baltimore Inner Harbor, features five interactive experiences, including the scent-based game "Guess That Spice" and "FlavorPrint," which allows consumers to find spices to match their taste preferences. At Intel's booth during the recent National Retail Federation BIG Show in New York City, attendees got a whiff of some of the new technology.

"Retailers are really trying to get you engaged in lots of different ways with their brands," said Mary Murphy-Hoye, senior principal engineer for Intel. "So what McCormick has done is added a sensory aspect to their application where you can actually smell the different spices and learn about spices that you don't know about. They are trying to introduce this idea of flavor and interest to the consumer in a new way, and to connect with [the consumer] in a more sensory way … a more personal way."

Watch the interview below with Murphy-Hoye for a closer look at the display:

Learn more about digital signage and the customer experience.

Related Content

User Comments – Give us your opinion!
Products & Services

Black Box DVI-D Extender with Audio and EDID

http://global.networldalliance.com/new/images/products/3193.png

3193/Black-Box-DVI-D-Extender-with-Audio-and-EDID

Planar LookThru Series Transparent LCD Displays

http://global.networldalliance.com/new/images/products/6603.png

6603/Planar-LookThru-Series-Transparent-LCD-Displays

LG 47WL10MS-B

http://global.networldalliance.com/new/images/products/6435.png

6435/LG-47WL10MS-B

SI-08 - High Definition, Low Wattage Fanless Digital Signage Player

http://global.networldalliance.com/new/images/products/4991.png

4991/SI-08-High-Definition-Low-Wattage-Fanless-Digital-Signage-Player

HP Digital Signage Accessories

http://global.networldalliance.com/new/images/products/5433.png

5433/HP-Digital-Signage-Accessories

Custom Digital Signage Content

http://global.networldalliance.com/new/images/products/6671.png

6671/Custom-Digital-Signage-Content

LG 42WS50MS-B

http://global.networldalliance.com/new/images/products/6441.png

6441/LG-42WS50MS-B

Breeze Digital Signage – A Hybrid Cloud Solution

http://global.networldalliance.com/new/images/products/6607.png

6607/Breeze-Digital-Signage-A-Hybrid-Cloud-Solution

FWD55B2TOUCH - 55” Touch Screen w/ LED Backlight 450 CD/M2

http://global.networldalliance.com/new/images/products/5861.png

5861/FWD55B2TOUCH-55-Touch-Screen-w-LED-Backlight-450-CD-M2

SAPPHIRE PowerCastX Digital Signage Software

http://global.networldalliance.com/new/images/products/5967.png

5967/SAPPHIRE-PowerCastX-Digital-Signage-Software

CONNECT 2014 Mobile Innovation Summit
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.