See scents spice up digital signage (Video)

The sense of smell is closely linked to memories and emotions, and scents have been shown to affect moods and influence behavior. Thanks to the intimate relationship between the brain's olfactory bulb and amygdala, a simple scent can trigger an emotional reaction almost instantaneously — a connection that has not gone unnoticed by businesses and brands.

Retailers have dabbled with sensory triggers for some time, adding in-store scents that can lead to more lingering and ultimately more spending. But an interactive digital signage installation rolled out late last year by Intel, HP and 5thScreen Digital Services uses scent to take aim at providing a unique and memorable customer experience to engage consumers.

The McCormick World of Flavors, the McCormick spice company flagship store at the Baltimore Inner Harbor, features five interactive experiences, including the scent-based game "Guess That Spice" and "FlavorPrint," which allows consumers to find spices to match their taste preferences. At Intel's booth during the recent National Retail Federation BIG Show in New York City, attendees got a whiff of some of the new technology.

"Retailers are really trying to get you engaged in lots of different ways with their brands," said Mary Murphy-Hoye, senior principal engineer for Intel. "So what McCormick has done is added a sensory aspect to their application where you can actually smell the different spices and learn about spices that you don't know about. They are trying to introduce this idea of flavor and interest to the consumer in a new way, and to connect with [the consumer] in a more sensory way … a more personal way."

Watch the interview below with Murphy-Hoye for a closer look at the display:

Learn more about digital signage and the customer experience.

Related Content

User Comments – Give us your opinion!
Products & Services

SSI-NUC-5342

http://global.networldalliance.com/new/images/products/6695.png

6695/SSI-NUC-5342

Multi-functions Micro ATX tower U340 series

http://global.networldalliance.com/new/images/products/5491.png

5491/Multi-functions-Micro-ATX-tower-U340-series

LG 47WS50MS-B

http://global.networldalliance.com/new/images/products/6431.png

6431/LG-47WS50MS-B

MP500 Digital Media Player

http://global.networldalliance.com/new/images/products/4245.png

4245/MP500-Digital-Media-Player

Contract Labor Workforce Solution

http://global.networldalliance.com/new/images/products/6935.png

6935/Contract-Labor-Workforce-Solution

Philips EL Series: Powerful & Affordable Commercial Edge-lit LED

http://global.networldalliance.com/new/images/products/6085.png

6085/Philips-EL-Series-Powerful-Affordable-Commercial-Edge-lit-LED

Christie FHD651-T 65” Touch LCD Panel

http://global.networldalliance.com/new/images/products/6897.png

6897/Christie-FHD651-T-65-Touch-LCD-Panel

SI-64 - 4 DVI, Multi-Head Digital Signage Player

http://global.networldalliance.com/new/images/products/7013.png

7013/SI-64-4-DVI-Multi-Head-Digital-Signage-Player

FWD46H2TOUCH - 46” Touch Screen w/ LED Backlight 700 CD/M2

http://global.networldalliance.com/new/images/products/5865.png

5865/FWD46H2TOUCH-46-Touch-Screen-w-LED-Backlight-700-CD-M2

LG 42WS50MS-B

http://global.networldalliance.com/new/images/products/6441.png

6441/LG-42WS50MS-B

CONNECT 2014 Mobile Innovation Summit
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.