Lyon, France-based digital signage supplier SERELEC and flexible display technology provider Plastic Logic have collaborated to develop a new low-power outdoor digital signage solution based on Plastic Logic's flexible plastic displays: The ZED — for Zero Energy Display — will be unveiled on the Plastic Logic booth this week at the Integrated Systems Europe show in Amsterdam, Netherlands.

Each ZED unit consists of a pair of Plastic Logic's tiled display modules integrated in a slim metal housing, specifically created for the application. These "two-up" modules consist of two 10.7-inch monochrome flexible plastic displays, which have been tiled together to create a larger flexible display (15.4 inches diagonal) with 150 dpi at a fraction of the weight of standard glass-based displays (merely 115g). The finished unit measures less than one cm in thickness and is rated IP54. It also contains a temperature regulator, resulting in an increased unit operational range from -15°C to +50°C. The integration of a front-light is optional. The unit is fully compliant with public and transport standards, the companies said.

The companies also said the displays can be completely solar-powered and, because the displays are reflective, can not only be ready in any lighting conditions, including bright sunlight, but also from almost any angle.

The first ZED units will ship during the second quarter of 2013. Initial applications will include signage for public transportation (electronic timetables at bus-stops and tram-stops as well as in underground stations) and large-area advertising, both indoors and out (mounted on the exterior of trams and buses, for example). The content can be updated wirelessly (3G, GPRS etc.) using the integrated connection. Future applications will include color displays, further increasing the potential for usage.

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