Digital out-of-home firm Adspace Networks has partnered with multimedia weather information source AccuWeather to bring local weather forecasts to the Adspace Digital Mall Network nationwide, Adspace announced recently.

AccuWeather will provide mall-specific content for in-mall digital signage, including daily weather reports and automated updates for weather alerts such as severe weather (snow/rain), pollen count or excessive heat advisories.

"Our programming research shows that nearly 70 percent of our shoppers want to see quick local weather updates, including severe weather alerts," said Bill Ketcham, EVP and CMO for Adspace Networks. "Content drives our viewing and ad awareness levels. AccuWeather completes the trifecta of desirable programming — what's on sale, mall events and weather."

The AccuWeather content will integrate into 15-second-spots that can be sponsored by advertisers, Adspace said.

"We are able to generate a real-time campaign for brands based on the weather triggers, such as a pending storm front or an excessive heat advisory. Even a high pollen count could trigger a sponsorship for an allergy medication, for example," Ketcham said.

Learn more about DOOH advertising.

Related Content

User Comments – Give us your opinion!
Products & Services

NDiS M324 Intel® Embedded Open Pluggable Specification (OPS) …

http://global.networldalliance.com/new/images/products/6879.png

6879/NDiS-M324-Intel-Embedded-Open-Pluggable-Specification-OPS-Digital-Signage-Platform-with-Support-Remote-Management

NAVORI QL PLAYER RS232 CONTROL

http://global.networldalliance.com/new/images/products/5907.png

5907/NAVORI-QL-PLAYER-RS232-CONTROL

LG 84WS70BS-B

http://global.networldalliance.com/new/images/products/6419.png

6419/LG-84WS70BS-B

HP Digital Signage Features

http://global.networldalliance.com/new/images/products/5497.png

5497/HP-Digital-Signage-Features

HP Digital Signage Displays

http://global.networldalliance.com/new/images/products/5493.png

5493/HP-Digital-Signage-Displays

Presentation: Enhancing the In-Store Experience

http://global.networldalliance.com/new/images/products/enhancing_the_instore_exper.gif

3315/Presentation-Enhancing-the-In-Store-Experience

NDiS 541 – SCALA Certified Digital Signage Player Supports Four …

http://global.networldalliance.com/new/images/products/4210.png

4210/NDiS-541-SCALA-Certified-Digital-Signage-Player-Supports-Four-HDMI-Display-Support

SSI-NUC-I5-4250

http://global.networldalliance.com/new/images/products/6799.png

6799/SSI-NUC-I5-4250

Super-Slim LCD for Video Walls | 55” NEC X551S

http://global.networldalliance.com/new/images/products/4697.png

4697/Super-Slim-LCD-for-Video-Walls-55-NEC-X551S

iBASE iOPS-76, the Intel® Open Pluggable Specification Compliant …

http://global.networldalliance.com/new/images/products/5339.png

5339/iBASE-iOPS-76-the-Intel-Open-Pluggable-Specification-Compliant-Signage-Player

CONNECT 2014 Mobile Innovation Summit
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.