Digital out-of-home firm Adspace Networks has partnered with multimedia weather information source AccuWeather to bring local weather forecasts to the Adspace Digital Mall Network nationwide, Adspace announced recently.

AccuWeather will provide mall-specific content for in-mall digital signage, including daily weather reports and automated updates for weather alerts such as severe weather (snow/rain), pollen count or excessive heat advisories.

"Our programming research shows that nearly 70 percent of our shoppers want to see quick local weather updates, including severe weather alerts," said Bill Ketcham, EVP and CMO for Adspace Networks. "Content drives our viewing and ad awareness levels. AccuWeather completes the trifecta of desirable programming — what's on sale, mall events and weather."

The AccuWeather content will integrate into 15-second-spots that can be sponsored by advertisers, Adspace said.

"We are able to generate a real-time campaign for brands based on the weather triggers, such as a pending storm front or an excessive heat advisory. Even a high pollen count could trigger a sponsorship for an allergy medication, for example," Ketcham said.

Learn more about DOOH advertising.

Related Content

User Comments – Give us your opinion!
Products & Services

Multi-functions Micro ATX tower U340 series

http://global.networldalliance.com/new/images/products/5491.png

5491/Multi-functions-Micro-ATX-tower-U340-series

Black Box iCOMPEL™ EDS Enterprise Digital Signage Platforms

http://global.networldalliance.com/new/images/products/2031.png

2031/Black-Box-iCOMPEL-EDS-Enterprise-Digital-Signage-Platforms

High-Performance Commercial-Grade LCD | 65” NEC V651

http://global.networldalliance.com/new/images/products/4704.png

4704/High-Performance-Commercial-Grade-LCD-65-NEC-V651

Christie FHD651-P 65” LCD panel

http://global.networldalliance.com/new/images/products/6895.png

6895/Christie-FHD651-P-65-LCD-panel

MVision: Our Versatile, High-Performance Media Platform

http://global.networldalliance.com/new/images/products/6849.png

6849/MVision-Our-Versatile-High-Performance-Media-Platform

signCampaign

http://global.networldalliance.com/new/images/products/6869.png

6869/signCampaign

Free Media Player Promotion

http://global.networldalliance.com/new/images/products/6659.png

6659/Free-Media-Player-Promotion

SI-08 - High Definition, Low Wattage Fanless Digital Signage Player

http://global.networldalliance.com/new/images/products/4991.png

4991/SI-08-High-Definition-Low-Wattage-Fanless-Digital-Signage-Player

PRISMA II Series RGB/DVI/Video Converter Boards

http://global.networldalliance.com/new/images/products/PRISMAIIseries100.gif

3015/PRISMA-II-Series-RGB-DVI-Video-Converter-Boards

CAYIN SMP-WEBDUO: Dual Display, Web-based Digital Signage Player

http://global.networldalliance.com/new/images/products/4685.png

4685/CAYIN-SMP-WEBDUO-Dual-Display-Web-based-Digital-Signage-Player

Digital Menu Boards and ROI
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.