Transit advertising firm Titan has extended its agreement with the Chicago Transit Authority, the second largest U.S. transit market, by an additional five-years, and is planning to deploy 100 new digital signage screens for the CTA, the company announced today.
The extension means that Titan will be exclusively representing the CTA and its bus and rail static and digital media through Dec. 31, 2019, the company said. The CTA agreed to an extension of the contract in part to allow Titan to continue to bring new media to their system. As part of the extension, Titan will install approximately 100 new digital screens in the Chicago Loop, replacing the static "Urban Panels" located at subway entrances and exits. This new addition to the CTA's digital network will create more digital media access to the core downtown Chicago area and should generate incremental revenue for the CTA, Titan said.
Titan has served as the CTA's exclusive sales contractor since it first won the contract competitively in 2007. Titan has worked with the CTA to evolve the media offering into "one of the largest digital networks in the country, allowing brands to connect with consumers in new and interesting ways, as well as providing riders with track and train information and other relevant content," according to Titan.
"The CTA is one of our most important Transit partnerships so we are gratified that they have shown this kind of faith in Titan by extending our contract now," said Don Allman, president and CEO of Titan. "We will continue to help them grow their business and ensure our clients have access to cutting-edge technology, allowing them to create deeper consumer connections."
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