Intel gamifies Pepsi vending machine (Video)

Intel Corp. showed off a new interactive digital signage vending concept for Pepsi that incorporates gamification to increase customer engagement at this year's National Retail Federation Retail's BIG Show in new York City.

Ravi Sirigineedi, visual retail market development manager at Intel, demonstrated how consumers can use the machine just for simple vending, but also can play games on the digital signage screen to win gifts they could then send to friends via the machine.

"Once they are actually done with the vending and as they are enjoying the drink, they can actually continue to interact with the machine in a more one-on-one fashion," Sirigineedi said in a video interview from the show floor.

A pilot deployment of 10 of the units has been rolled out to five malls across the U.S., Sirigineedi said.

Watch the full video interview velow:

Learn more about digital signage and retail.

Related Content

User Comments – Give us your opinion!
Products & Services

Black Box HDMI Matrix Switches


NDiS120A – Cost-effective Digital Signage Player with Video …


Scala Advanced Analytics


Black Box iCOMPEL™ EDS Enterprise Digital Signage Platforms


DVP19 Video Wall Processor




Codigo Voice


Black Box Mini CAT5 VGA Extender Kit


Omnivex Moxie


X2O Interactive Solutions


Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.