YCD Multimedia, a provider of smart digital media solutions, and BrightSign, a provider of digital signage players, today announced an integrated digital merchandising solution, combining BrightSign's digital signage media players with YCD's Retail Advertising and Merchandising Platform, a.k.a., RAMP. The combined solution will be launched at Integrated Systems Europe, to be held Jan. 29-31, 2013 in Amsterdam, the Netherlands.
The YCD RAMP/BrightSign solution addresses the needs of the retail industry by allowing retailers to implement new promotional campaigns that enhance customer experience, promote the user's brand, and deliver useful information, the companies said. It supports the management of pre-designed graphic templates that enable rapid creation and update of promotional clips. Varying permission levels can be assigned to regional or local managers, giving them the ability to act in real time with specific product promotions, by eliminating the need for time-consuming corporate approvals.
"The integrated YCD RAMP/BrightSign solution is another step in executing YCD's strategy to offer customers worldwide integrated solutions with advanced management capabilities, based on YCD's state-of-the-art software," said Noam Levavi, YCD's CEO, in the announcement.
YCD RAMP allows retailers to create, self-manage and deliver branded marketing campaigns and product promotions across their entire retail chain. Marketing teams can upload branded templates that can be used with in-store media, including menu boards, POS displays and infotainment. Product updates, new campaigns and advertisements can be managed using RAMP's interface, with the option to differentiate pricing and promotions based on location and time. These can then be sent to one, some or all locations using presets to ensure that each location receives its relevant updates on time. Individual store managers or local regional managers can make real-time updates based on local criteria such as weather, events or inventory levels.
BrightSign's compact and extremely reliable solid-state media players offer a complete solution for digital signage applications, supporting high-definition video output. The systems can be tailored according to the user's requirements. BrightSign recently announced a new line of digital signage media players with PC-class performance, including support for HTML5 and 3D content, live HDTV playback, and a powerful video engine capable of playing dual 1080p60 Full HD videos simultaneously from local, networked and streaming sources.
"The combination of our players with YCD RAMP provides the retail industry with a powerful yet affordable solution that is easy to implement and brings the latest advances in digital signage technology to the store," said Jeff Hastings, CEO of BrightSign.
Read more about digital signage in retail.