Solid-state digital signage player provider BrightSign LLC announced today that LifeProof has deployed the company's players in point-of-purchase displays in Best Buy retail stores across the U.S.
LifeProof, a manufacturer of rugged cases for iPhones and iPads, is using 1,600 inline displays in Best Buy's 800 U.S. stores to engage customers and generate sales in the competitive iOS accessories market, according to the announcement.
"LifeProof designed an innovative POP display that required not only a compact player to fit within the display, but a player capable of very rich, interactive content," said BrightSign CEO Jeff Hastings. "Installations like these highlight the many benefits of our solid-state players, and we were happy to deliver a robust solution that helped LifeProof merchandize its products in an impactful, compelling way."
BrightSign's players power sleek, inline POP displays that integrate into the store shelf. A landscape-oriented touchscreen anchors the display, surrounded by the various LifeProof products that are featured in a series of touch-interactive video vignettes that showcase the products' key features. The screens loop video content to entice customers in the vicinity to interact with the content via the touchscreen display, giving them the ability to "drive" the presentation and learn more about the product that best suits them.
"We needed a POP display that reflects the value of the LifeProof brand and vividly articulates the value of our products," said Kyle Ballarta, marketing director at LifeProof. "BrightSign made it possible to deliver the interactive content necessary to successfully convey how our products give our customers the freedom to use their mobile device anywhere and everywhere their day takes them."
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