Raleigh, N.C.'s PNC Arena has deployed a turnkey NCR Vitalcast digital signage solution, according to an announcement from NCR Corp.

The deployment included 160 LCD displays and professional design services. PNC Arena will leverage the digital signage solution to deliver and update advertising targeted to the 1.5 million guests who visit its facility annually for more than 150 events including concerts, family shows, Carolina Hurricanes hockey games and NC State University men's basketball games, the announcement said.

Previously, PNC Arena used static signage to provide advertising, event and concession information. Not only was static signage difficult and costly to update, but it didn't address changing business requirements, according to NCR. The new solution can be managed from a central work station and provides PNC Arena with greater flexibility and control.

PNC Arena will use NCR Vitalcast digital signage and design services to offer advertising services to regional businesses and optimize concession operations. Concessionaries who change menu items or prices in the NCR Venue Management solution will see information instantly updated on LCD screens, boosting their margins, NCR said. The digital signage solution also provides automatic dayparting capabilities, enabling PNC Arena to accommodate more sponsors at each event and display new menus that meet up-to-the-minute customer tastes.

"We are delighted to partner with NCR to provide a superior advertising experience that meets the needs of fans and sponsors alike," said Dave Olsen, executive vice president and general manager of PNC Arena, in the announcement. "Our new NCR Vitalcast digital signage solution will give us the tools we need to satisfy customers, while maximizing sales."

Dennis Davidson, general manager of digital signage solutions, NCR Hospitality, said his company is looking forward "to working closely with arena employees to develop compelling content that increases event revenues, while also providing the technical support to fully utilize this world-class digital advertising platform."

Read more about digital signage in entertainment venues.

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