Raleigh, N.C.'s PNC Arena has deployed a turnkey NCR Vitalcast digital signage solution, according to an announcement from NCR Corp.

The deployment included 160 LCD displays and professional design services. PNC Arena will leverage the digital signage solution to deliver and update advertising targeted to the 1.5 million guests who visit its facility annually for more than 150 events including concerts, family shows, Carolina Hurricanes hockey games and NC State University men's basketball games, the announcement said.

Previously, PNC Arena used static signage to provide advertising, event and concession information. Not only was static signage difficult and costly to update, but it didn't address changing business requirements, according to NCR. The new solution can be managed from a central work station and provides PNC Arena with greater flexibility and control.

PNC Arena will use NCR Vitalcast digital signage and design services to offer advertising services to regional businesses and optimize concession operations. Concessionaries who change menu items or prices in the NCR Venue Management solution will see information instantly updated on LCD screens, boosting their margins, NCR said. The digital signage solution also provides automatic dayparting capabilities, enabling PNC Arena to accommodate more sponsors at each event and display new menus that meet up-to-the-minute customer tastes.

"We are delighted to partner with NCR to provide a superior advertising experience that meets the needs of fans and sponsors alike," said Dave Olsen, executive vice president and general manager of PNC Arena, in the announcement. "Our new NCR Vitalcast digital signage solution will give us the tools we need to satisfy customers, while maximizing sales."

Dennis Davidson, general manager of digital signage solutions, NCR Hospitality, said his company is looking forward "to working closely with arena employees to develop compelling content that increases event revenues, while also providing the technical support to fully utilize this world-class digital advertising platform."

Read more about digital signage in entertainment venues.

Related Content

User Comments – Give us your opinion!
Products & Services

Comprehensive Services & Partner Resources

http://global.networldalliance.com/new/images/products/Services100.gif

124/Comprehensive-Services-Partner-Resources

signBox.tv

http://global.networldalliance.com/new/images/products/6865.png

6865/signBox-tv

Planar UltraLux Series LCD Displays

http://global.networldalliance.com/new/images/products/6599.png

6599/Planar-UltraLux-Series-LCD-Displays

LG 47WS50BS-B

http://global.networldalliance.com/new/images/products/6433.png

6433/LG-47WS50BS-B

Black Box® DVI-D Splitter with Audio and HDCP

http://global.networldalliance.com/new/images/products/4999.png

4999/Black-Box-DVI-D-Splitter-with-Audio-and-HDCP

FSD: Free Standing Digital Display

http://global.networldalliance.com/new/images/products/bebe4_small.jpg

3944/FSD-Free-Standing-Digital-Display

Digital Array: Free-standing and Module Array Configurations

http://global.networldalliance.com/new/images/products/DAS2.jpg

3947/Digital-Array-Free-standing-and-Module-Array-Configurations

Christie Turnkey Multi-touch Video Wall Solution

http://global.networldalliance.com/new/images/products/6893.png

6893/Christie-Turnkey-Multi-touch-Video-Wall-Solution

Christie WeatherAll FHD551-W

http://global.networldalliance.com/new/images/products/6889.png

6889/Christie-WeatherAll-FHD551-W

BrightSign HD220 - Networked Player

http://global.networldalliance.com/new/images/products/5663.png

5663/BrightSign-HD220-Networked-Player

Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.