UK hospital cheers children with DOOH (Video)

A recent LED-based interactive digital signage installation aims to cheer up patients at a children's hospital as they head to the operating room. The animated LED project looks unlike many digital signage installations — using a combination of artful wallpaper and interactive LED lights instead of video — but it is an excellent example of what creative uses of this technology could look like.

London-based interactive installation firm Jason Bruges Studio recently completed a project for London's Great Ormond Street Hospital for children that is intended to provide a distraction and help calm children on a "nature walk" that culminates with their arrival at the anesthetic room.

The project takes its inspiration from the idea of viewing the patient journey as a "nature trail," in which the hospital walls become the forested canvas, with digital lookout points revealing the various "forest creatures," including horses, deer, hedgehogs, birds and frogs, to passersby.

According to the Studio, the work basically has two main elements: integrated LED panels and bespoke graphic wallpaper. The LED panels are embedded into the wall surface at various heights in order to be accessible to the eye levels and positions of patients travelling along the corridors. Across these digital surfaces abstracted "animal movements" are recreated as interactive animated patterns of light which reveal themselves through the trees and foliage of the forest. The project consists of 70 LED panels, with a total of 72,000 LEDs.

Watch a video about the installation below:

Read more about digital signage in health care.

Related Content

User Comments – Give us your opinion!
Products & Services

42" Enabl3D LCD Displays

http://global.networldalliance.com/new/images/products/3403.png

3403/42-Enabl3D-LCD-Displays

Advanced Digital Signage Solutions

http://global.networldalliance.com/new/images/products/V_Family_150px.jpg

3955/Advanced-Digital-Signage-Solutions

Don’t Just Display Your Content…Interact With It!

http://global.networldalliance.com/new/images/products/6329.png

6329/Don-t-Just-Display-Your-Content-Interact-With-It

Digital Signage PC Solution with Maximum Flexibility

http://global.networldalliance.com/new/images/products/philipsicon.jpg

4011/Digital-Signage-PC-Solution-with-Maximum-Flexibility

PRISMA II Series RGB/DVI/Video Converter Boards

http://global.networldalliance.com/new/images/products/PRISMAIIseries100.gif

3015/PRISMA-II-Series-RGB-DVI-Video-Converter-Boards

NAVORI QL PLAYER GPS DATA TRIGGER

http://global.networldalliance.com/new/images/products/5905.png

5905/NAVORI-QL-PLAYER-GPS-DATA-TRIGGER

Full-Size Transparent Digital Cooler Doors - ThruVu™

http://global.networldalliance.com/new/images/products/5055.png

5055/Full-Size-Transparent-Digital-Cooler-Doors-ThruVu

VTC 2100: In-vehicle Signage Computer

http://global.networldalliance.com/new/images/products/4211.png

4211/VTC-2100-In-vehicle-Signage-Computer

NDiS M324 Intel® Embedded Open Pluggable Specification (OPS) …

http://global.networldalliance.com/new/images/products/6879.png

6879/NDiS-M324-Intel-Embedded-Open-Pluggable-Specification-OPS-Digital-Signage-Platform-with-Support-Remote-Management

Keywest Creative – Your Digital Signage Creative Agency!

http://global.networldalliance.com/new/images/products/6611.png

6611/Keywest-Creative-Your-Digital-Signage-Creative-Agency

Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.