The Junior Mexican Foods Company that operates the Carls’s Jr quick service restaurants franchises in Mexico, opted for the NAVORI QL Digital Signage platform to power the menu boarding and advertisement screens. Navori’s certified partner MDM (Megapantallas de Mexico, SA de CV) did the entire project integration.
MDM’s CEO Gerardo Ylizaliturri ex-plains: “we are solution providers ; we are in the business to solve problems, not create them. That is why we became the authorized partner of the Navori Digital Signage technology. The NAVORI QL software is powerful, reliable, versatile, has an excellent playback quality and ease of operation, allowing us to provide our customers with solutions, not headaches. After some bad experiences with other vendors, Junior Foods was initially very skeptical. The short learning curve of the software was part of the decision; after half an hour of training the marketing manager was up and running the system. Ten days after a successful pilot project of one month we got clearance from Junior Foods Company and NAVORI QL is now operational running the QSR Signage in all 37 Carl’s Jr franchises with further expan-sion ahead.” The NAVORI QL Digital Signage Software is especially fittingthe QSR and catering markets given the ability to implement data feeds and real-time information, both centrally managed at marketing level or locally by the fran-chise manager” sais Mr Guillermo Orellana, NAVORI Sales Manager for South America. “Pricing and promotions, cross marketing and ads can be scheduled centrally and local price changes or events can be easily updated and out of stock items are simply removed from the menu board. Along with the play-out quality of NAVORI QL this thrives food and certainly side-order sales, resulting in more than positive turnover statistics. The system installed at Cal’s Jr started paying itself back from day one.
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