Junior Foods, which operates the Carl's Jr. quick-service restaurant franchises in Mexico, has opted for the QL Digital Signage platform from Switzerland-based Navori Digital Signage to power the chain's digital menu board and advertisement screens, according to an announcement from Navori. Navori certified partner Megapantallas de Mexico SA de CV performed the entire project integration for the Meixco-based Junior Foods.

MDM CEO Gerardo Ylizaliturri said that "after some bad experiences with other vendors, Junior Foods was initially very skeptical" about the project.

"The short learning curve of the software was part of the decision; after half an hour of training the marketing manager was up and running the system," he said. "Ten days after a success-ful pilot project of one month we got clearance from Junior Foods Company and NAVORI QL is now operational running the QSR Signage in all 37 Carl's Jr. franchises, with further expansion ahead."

According to Guillermo Orellana, Navori's sales manager for South America, his company's QL Digital Signage software is particularly well suited for the QSR market, with its ability to implement data feeds and real-time information, both centrally managed at marketing level or locally by the franchise manager.

"Pricing and promotions, cross marketing and ads can be scheduled centrally, and local price changes or events can be easily updated and out of stock items are simply removed from the menu board, Orellana said. "Along with the play-out quality of NAVORI QL this thrives food and certainly side-order sales, resulting in more than positive turnover statistics."

Read more about digital menu boards.

Related Content

User Comments – Give us your opinion!
Products & Services

BrightSign 4K Media Player

http://global.networldalliance.com/new/images/products/7093.png

7093/BrightSign-4K-Media-Player

SI-06 – Fanless, Cost-Effective Compact Digital Signage Player

http://global.networldalliance.com/new/images/products/5733.png

5733/SI-06-Fanless-Cost-Effective-Compact-Digital-Signage-Player

PRISMA II Series RGB/DVI/Video Converter Boards

http://global.networldalliance.com/new/images/products/PRISMAIIseries100.gif

3015/PRISMA-II-Series-RGB-DVI-Video-Converter-Boards

Turnkey Digital Out-of-Home

http://global.networldalliance.com/new/images/products/EnQii_turnkey_100.gif

183/Turnkey-Digital-Out-of-Home

4K Signage Player with Very High Performance, DS81

http://global.networldalliance.com/new/images/products/6951.png

6951/4K-Signage-Player-with-Very-High-Performance-DS81

NDiS M324 Intel® Embedded Open Pluggable Specification (OPS) …

http://global.networldalliance.com/new/images/products/6879.png

6879/NDiS-M324-Intel-Embedded-Open-Pluggable-Specification-OPS-Digital-Signage-Platform-with-Support-Remote-Management

Scala Advanced Analytics

http://global.networldalliance.com/new/images/products/6169.png

6169/Scala-Advanced-Analytics

Quad Core Media Player - $199

http://global.networldalliance.com/new/images/products/6663.png

6663/Quad-Core-Media-Player-199

In-store programing

http://global.networldalliance.com/new/images/products/4247.png

4247/In-store-programing

Content Management Software - Remote Transfer

http://global.networldalliance.com/new/images/products/remote_transfer_100.gif

184/Content-Management-Software-Remote-Transfer

CONNECT 2014 Mobile Innovation Summit
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.