Titan Canada is using the Audience software platform, provided by Capital Networks Ltd to power the extensive digital signage network on display at "Canada's Times Square," 10 Dundas East in Toronto, according to an announcement from Capital Networks.

Formerly known as Toronto Life Square and sometimes referred to as Canada's Times Square, the intersection of Yonge and Dundas is one of the busiest in the country, the announcement said. Connected to the PATH, the world's largest underground shopping complex with 27 km (16 miles) of shopping arcades, there is a direct entrance to Dundas Subway Station, where each day more than 860,000 people enter the area to work. The courtyard at Yonge & Dundas Square is host to more than 1,000 events per year such as live concerts, promotional and charity events, free movies and festivals, drawing more than 1 million event specific patrons into the area.

Titan Canada took over management of the interior and exterior media at the venue in August and have now upgraded to the latest version of Audience — Audience 4.2 — which provides a solution used to create, control, distribute and display content, including live video streaming of special events across the digital signage network.

Controlling the massive, curved 2,400-square-foot outdoor LED video screen, with a 34 panel digital tile surround, the Audience platform also controls the content for an additional 20 LED and LCD screens within the development. The digital network, in combination with a variety of floor graphics, wall banners, pillar wraps, escalator wraps and backlit posters also controlled by Titan Canada, make the company the largest advertising supplier at Yonge & Dundas Square.

Read more about DOOH advertising.

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