Semiconductor company AMD and Symmetry Electronics have announced a new global distribution agreement. Symmetry, a distributor in the embedded market, will promote, sell and support the full line of embedded products, including AMD's newest family of AMD Embedded R-Series accelerated processing units. The deal includes not only the digital signage market, but also industrial control, automotive, manufacturing and machine-to-machine technologies.

AMD said the agreement underscores its commitment to expanding its presence and penetration in the embedded market, specifically around the need for high-performance, low-power graphics solutions.

"We are very pleased to teaming up with Symmetry Electronics for the distribution of our full line of embedded solutions," said Arun Iyengar, AMD's vice president and general manager, Embedded Solutions. "Symmetry Electronics fully understands the performance benefits and unique features of AMD's embedded APUs and graphics processors."

"Both companies are committed to providing customers with products that are high-performance, consume low-power and support embedded life cycles, all while offering a comprehensive level of support to enable customers to quickly design and integrate differentiated products while reducing time-to-market," Iyengar said.

Symmetry Electronics CEO Gil Zaharoni noted AMD's long history of developing innovative technology. "(T)he addition of its industry-leading embedded APUs and GPUs to our lineup strengthens our position and allows us to better meet the specific needs of our customers," he said.

Read more about display technology.

Related Content

User Comments – Give us your opinion!
Products & Services



PRISMA II Series RGB/DVI/Video Converter Boards


BrightSign HD1020 - Networked Interactive Player


CAYIN CMS-40: Compact Digital Signage Server


Esprida ScreenGuard for iPad™ - Engage Customers Now on the iPad


CAYIN SMP-WEB4: Fanless, Web-based Digital Signage Player


Media Player by ComQi


Enabl3d Creative Suite & Training Package


YCD|RAMP™ - Retail Advertising and Merchandising Platform


Powerful Digital Signage Media Player XH61V


Digital Menu Boards and ROI
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.