Parametric Sound Corporation, a provider of audio products and solutions, is increasing its presence in the digital signage market, announcing a new strategic distribution agreement with Ingram Micro Inc. Under the terms of the agreement, Ingram Micro will distribute Parametric's HyperSound audio products in the U.S.
Parametric said the relationship with Ingram Micro will be managed Ingram Micro's ProAV / Digital Signage Business Unit. Ingram Micro will be offering specialized partner support and business enablement resources plus a dedicated team of seasoned marketing, sales, business development and technology professionals, the company said.
"This agreement strengthens our sales and distribution infrastructure and we expect it to increase the pace of our expansion into the digital signage market," said Ken Potashner, executive chairman of Parametric Sound. "We look forward to leveraging Ingram Micro's broad range of sales resources and market expertise."
Kevin Prewett, senior director of Ingram Micro's ProAV / Digital Signage Business Unit in the U.S. said the demand for directed audio solutions within the digital signage market is significant.
"The addition of HyperSound audio products extends our ProAV and digital signage solutions portfolio and brings forward another solution targeted for select vertical markets where technology is being used to deliver a better experience to the consumer," Prewett said.
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